To have a successful YouTube channel, there are viable things that must be considered as part of a strategy to grow your channel. It’s important to do these things not only to grow your channel, but to ultimately build an audience.
YouTube Live Events
Some other aspects that get left out of a great strategy plan that will ultimately grow your YouTube channel are to use YouTube Live. There are a lot of benefits with YouTube Live since it may be difficult at times to create engaging videos compared to everything else that is happening on YouTube. Live events can be very engaging and capture your audience’s attention, keeps them watching, and ultimately gets your videos to rank higher. In the end, you have a professional looking production compared to some others. With live events, this is like a secret weapon to help you rank your video.
In general, the outcome of using YouTube Live is that you have a more engaging production. The other thing is the control that you can have compared to hangouts. For example, you can bring in any kind of video clip into your stream. You can cue it in and that makes it even more engaging. It offers more flexibility to make the whole production more professional and get people to keep on watching. You can switch between screens which gives it a better experience.
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With any kind of video that you do, the more movement that you can have on the screen, the better. This makes it more engaging just by the nature of it. Human beings are trained to look for movement, so if the scenery in front of us is changing, that makes it more engaging. Other things to add may be:
- Extra camera shots that you can switch between
- Having slides changing between what people see on the camera and what they can see on your screen
- A drawing pad can be very engaging as people watch you write or draw
Live events draw people in because they anticipate what if coming up next. They are sitting there with you creating the future, whereas with a pre-recorded event, it is already done. Live is always a way to get better engagement because viewers get excited over anticipating what is going to happen next.
Make it exciting. Nobody wants to watch boring content even if it is a live event. And remember that your audience is also a huge part of the event, so call out their name; get them to respond especially if they live in a different part of the world. This brings in the next important issue of building your community.
Build a Massive Community
There are many ways of building a strong community with live events. If you want to go for the strongest kind of community building, you just run the live event on YouTube and encourage people to leave comments. This is one of the best ways to make it happen.
YouTube has built this tool right in to its website. It is dealing with your top fans and it works nicely integrated with Google+. You can actually release a live video for your top most engaged fans. This is very powerful and honors your top fans since they are your most engaged fans. What this means is that this content is only for them. Using tools like this can improve and strengthen your community but mainly it gets your fans reaching out more with others.
YouTube is a great opportunity to grow your business and become successful, and these are only two things that are really important to include in your channel strategy. There is value in engagement time. Getting the most visibility from your YouTube channel is the place where it all starts.
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Derral Eves and Gideon Shalwick collaborate together to discuss Live Events on YouTube. If you don’t know how to use live events, have simply never used them, or even if you use live events often you’ll learn something from the expertise of Derral and Gideon.
Some of the benefits to YouTube Live Events include engaging your audience for longer periods of time, thus increasing your YouTube ranking, good quality without lag, community building, and so much more! Plus, its a great free alternative to GoToMeeting and GoToWebinar And google Hangouts
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