Years ago it was thought that putting your businesses information on a website for everyone to see was only the beginning of a fad. But that surely proved to be the opposite as every business now races to impress their potential clients and loyal fans with their business or brands information posted on their web page.
The potential of video marketing is proving to be astounding. Those who have used it on their websites have been able to see measurable results from this type of social medium. It is rapidly becoming the way to communicate and connect with prospective customers as well as keeping current clients better engaged.
Promoting brands and businesses through online video has largely risen due to the cost-effective budget that it entails, the creative way business owners can communicate with viewers, and the ability to integrate this medium on other social platforms which gives them more bang for the buck. Right now, online video marketing is the hottest marketing tactic out there‒ simply because it works. Online video is the best way to get up-close and personal with potential clients and customers who are looking for your services.
Like traditional SEO, online video marketing is more specific and allows patients to find the business, doctor or lawyer that suits them. All it takes is a 60 to 90 second video to showcase their values, unique skills, and personality which are great ways to introduce themselves and services to potential clients even before they step into their office. This allows people to see a more personal side of those they are viewing which can also help many practices gain new customers and clients.
Video marketing strategies should begin with the following:
- What message is my brand or business trying to convey?
- Are you making a mini-story or video that is more informative?
- Allow patients to see your personality and characteristics through questions and answers.
- Highlight new equipment, office location, and success stories.
Online video SEO is a great way to successfully get your content to the top of search results. Video is found easier in search engines than any other type of content that is uploaded. This allows people to quickly find the specifics of what they are searching. In fact, you video is 53 times more likely to show up on the first page of a search than if you had text alone.
This allows doctors, lawyers, and businesses of all types to strategically compete online simply by turning text into video. And since everyone wants information about something, creative video presentations can give just the right amount of detail along with the information that is needed to easily allow viewers to understand your message. Right now, 66% of Internet traffic comes from video proving that online video is a great social medium that has proven to have effectiveness and results.
If you currently have a website, optimize it by adding video. Try out all the different options that are available to see what appeals to your customers. It may be something as simple as a biography form video that allows potential patients to get to know you better. You may try an office overview which highlights your office location or amenities. Some like to add procedure overviews which explain pre and post-surgical processes to help ease the minds of potential patients, or it may be a patient testimonial that shares their experience. But whatever it may be, online video is a smart marketing strategy that will only get you to the top.