Video content is wanted by viewers more and more these days. Especially in today’s world where everyone has a smartphone, tablet, or other devices to watch it on, it is growing increasingly important that your video content is done in a way that allows it to be easily seen. But as you already know, there are a lot of ways to optimize videos.
By optimizing… it simply means making your content so good that your target audience will engage with your video and then making that content rank higher in YouTube by strategically using keywords, descriptions, titles, tags, social media, etc. With over 800 million unique users visiting YouTube each month, it is important to optimize your YouTube video. But how do you go about attaining such a goal?
Let’s be honest. Most of us have created content, uploaded it, and waited for the millions of views to magically appear. But for some reason or another, we are still stuck in the same old place as we were before.
It’s all about using the right tactics when you optimize. Here are some tried and true methods that are proven to help enhance your video content that sometimes gets left out.
- Does your content educate, solve problems, inform or entertain?
- Did you remember to add the most descriptive title, keywords and tags?
- Are you showcasing what your services are?
- Have you shared your video on social media channels?
- What about Call to Actions, captions, or annotations?
- And lastly, did you engage with your viewers by interacting with them or sharing comments about your content?
I know you have already heard this all before, but optimizing your video is really all about making sure you have included these key elements that can make or break your viewer engagement. And there is nothing better than having content that is so good that nothing can stop it from ranking.
Remember, YouTube is a community that loves to share content on a global scale. The more you engage and share your content by properly optimizing your video, the more your video content will generate views.