Since 2008, the world’s largest social network, Facebook, has had a huge reach on their social platform… until recently. Unfortunately, Facebook has seen a gradual decline in organic reach with their video capabilities because of the increased competition that is out there. There are many reasons why this may be happening, such as alienating advertisers and that only 6% of posts reach Facebook fans. Because of this, some brands have actually stopped using Facebook altogether and are looking for other platforms to find engagement.
With this being said, it looks like YouTube has made giant leaps to put their social network ahead of the competition. As of now, YouTube is still the leader in video capabilities. One of the reasons people love to put video on YouTube is due to the fact that it is held in one place, not like Facebook where a video is usually linked on the page. That leaves a great deal of fans not discovering the post unless they scroll back through their old pages of content.
Another benefit of YouTube’s massive video success is that their audience is grouped together. Viewers that are highly engaged will drive sales, and that is what has helped strengthen YouTube’s online engagement. That, along with YouTube’s insight to pull in advertisers, has certainly captured an unlimited number of brands to keep uploading content for years to come.
Facebook followers may seem like YouTube has become too aggressive in their ways, but the statistics speak for themselves. YouTube has 1 billion monthly users and Facebook has only 1.3 million. Average uploads is another big hit for YouTube as they reach 10.8 and Facebook tops out at 8.8.
YouTube has a reputation for being the largest video site out there. So obviously, uploading your video to YouTube will inspire your fans to visit your channel and will be bound to watch other video while they watch. The goal here it to get as many people as you can to stay on your channel, watch video, and share it. And that is why in the battle between YouTube or Facebook Video, YouTube has become 20 times more engaging than Facebook.