Online consumption is skyrocketing as users connect to smartphones, tablets, and other mobile devices at all hours of the day. That is why it is important for brands to be in the right place at the right time if they’re going to reach an audience with value.
IBM analysts project that shopping on mobile devices will double this year and nearly half of all holiday shopping will be done online. Shoppers are focused on prices, so what better way is there to take part of the heaping rewards of the Internet?
Everything in today’s world is done with video… and if it isn’t, it should be. Video content is reaching new heights as it is quickly surpasses the old ways of advertising for brands, services, and merchandise. Achieving success in this category doesn’t have to be a difficult thing to do if you know exactly what methods and techniques work. Here are some things to consider when creating video content:
- Create video content that ads visibility to your brand
- Cater to those who are watching the most‒ 18-34 age group watch 53% more video than any other
- Measure your reach with analytics to define your video effectiveness
If you think about it, these important tips are just a few things to consider when it comes to creating video content that can be placed on all social media platforms. Make a list of the reasons that viewers are drawn to your content, and strive to accommodate their wants and needs. It pays to be creative and know exactly what your target audience is looking for, so do your homework.
Using emotion is also a huge advantage of drawing in an audience especially when you are advertising through video. Social media in where audiences are connecting these days. That is why video is so powerful. These are things that appeal to people psychologically. It’s the how the human being has evolved‒ making this the new way of thinking. And remember, it doesn’t matter when or where they view your video content. If it makes them stop to watch, then you have just hit a home run.