Marketing on a Small Budget

Sometimes it is all of the small things that get businesses big results.  In today’s world, marketing is a must if you wish to optimize and build your brand.  Marketing strategies are no longer just an option even if you are marketing on a small budget.  And video marketing is the new winner for grabbing top spots in searches.

Video can tell a story to a global audience much faster than what pictures or text used to do.  One reason for this is that everything is mobile.  A recent survey showed that 94% of mobile users search for their information by mobile device making video the preferred way to search.  I’ve mentioned before how the human race is quickly embracing their information visually.  So if you think about it, there really isn’t much cost when making video a large part of your marketing strategy.

The digital marketplace is where you must now expand your strategies and take advantage of all the options is has to offer.  It’s true that a video is sought out 3 times more than those who feature articles or write-ups.  So it’s all about making a lasting impression while you’re advertising.

Sure, you can hire a production company to make your videos, or you can self-produce your own.  There are thousands of short videos out there that look just as professional that were done on a cell phone as those that were more costly to make.  But the main key to think about here is just being unique.  These days, it’s all about making a connection between brand and customer.  You have to create content that is engaging and allows your customer to believe that your brand was made especially for them.  And using unique content is the best way to achieve this.

If you are ready to start adding video to your marketing strategy, then get your pencil and paper out and start writing down some ideas that I have to offer:

• First, write down why you are selling. You have to tell a great story, and there is no better way to do this than by writing down your ideas.  Next, find out which way is the best way to tell your story.  Take some time to stand back and look at the bigger picture of what you wish to market.  Great video content is created when you focus on telling the story.  And finally, create content, get it out, and listen to your feedback.  Look at your analytics to see what video content your audience is actually engaging with.  Feedback is important.  It is a great way to make changes so your content is more compelling if it wasn’t already.

There are so many elements that go into building a great video.  And once you have the music, graphics, and editing complete, there is no telling how powerful your video will become.

Once you feel confident that you have great video content, it’s time to get it out there.  Some great strategies here are about getting your brand or business where people will see them.  Establish a consistent delivery system with your video content.  Promote your brand by putting them on multiple social platforms.  Basically, the trick is getting out there and in front of an audience, so you need to distribute your videos in any way possible.  There are even online video services that will help you do this if you don’t wish to do it by yourself.

The bottom line here is that you don’t have to produce a 5 minute featured video to market your brand.  Short and simple is actually proving to be the best way to advertise online.  It is all about updating your marketing strategy and taking advantage of the benefits that are out there in the digital marketplace.