Recently there have been a lot of native Facebook videos which dominate your news feed. The CEO and Founder of Facebook, Mark Zuckerberg said, “Video is actually the biggest priority for Facebook in 2015.” And right now, Facebook video is literally crushing YouTube. But it is not really in the way that you are thinking.
Experts agree that Facebook video is starting to become a real competitor to YouTube. First of all, competition is good. Competition forces innovation and innovation changes the world. So having challenges between competitors is always a great driving force.
This isn’t a debate to see whether or not Facebook video is better than YouTube video. What this is means is Facebook video is literally crushing… no killing some of your favorite YouTube channels and creators. How you might ask? Well, it’s called Facebook Freebooting.
Facebook Freebooting may be a new term for you. I don’t know if Brady Haran or CGP Grey came up with the term, but Freebooting is actually the act of uploading other people’s original work; such as a YouTube video for personal gain. And right now there are a lot of people and companies in the world that actually do this every day‒ and nothing happens to them!
The reason why they do this is because Facebook has algorithms that favors and prefers videos that are actually uploaded natively…just check out the news feed. You are going to see a ton of videos there. And it’s proof that Facebook loves those native videos. Because of Facebook Freebooting, one of my clients lost more than $60,000 dollars just for one video.
Here is a short story to quickly get you up-to-date:
Studio C is a sketch comedy show that is produced by BYUtv that is super friendly for families. You could compare their content to a very clean version of Saturday Night Live. The creators of BYUtv are Jared Shores and Matt Meese, along with the rest of the Studio C gang. It is their desire to make it big on YouTube, and they really want to build their audience. They have invested tons of money and time into producing some of the funniest videos I’ve ever seen on YouTube.
Now, earlier I mentioned that Studio C lost more than $60,000 dollars with that one video. The co-creator and head writer Matt Meese came up with a brilliant idea for a sketch. It was about a soccer shootout where a goalkeeper saves 5 penalty kicks. Their video skyrocketed from zero views to one million in just five hours. This is a look into what they did to help you understand their situation better:
Round two. And Shaw takes a moment; here he goes with the approach. Oh!
Stirling with a fantastic dive. The ball flies straight through his hands and strikes him, straight in the schnoz.
And let’s see it again on the old instant replay. Oh, every excruciating detail capture in HD perfection!
Clocked at 129 kilometers per hour. Stirling does not look well.
Two wonderful saves and two definite concussions.
They may replace him at this point. He’s done all he can.
Yes, as his trainer takes him off the field like a mustache lion dragging a gazelle through the Serengeti.
Adieu Scott Stirling. Adieu.
I’m telling you, that video still makes me laugh every single time. It’s just hilarious. Some of you may remember seeing that video. My question to you is where did you actually see that video? Were you one of the 19 million views on YouTube? Or were you one of the 60 million views watching a Facebook Freebooted video?
Most of you probably don’t care whether you saw that video on Facebook or YouTube because it was funny and you wanted to share that funny content with your Facebook friends. I don’t blame you. Do the math. The average YouTuber RPM or revenue per thousand is anywhere between $0.25 USD- $6.00 USD after Google, and YouTube take their very nice cut. Now, the RPM for Studio C, let’s say it is $1.00 per thousand. This is a low projection because Facebook views are a little different, and so I am calculating it really low. Go ahead and add all the Facebook Freebooting video views and we have over 60,000,000 views. Divide that by 1,000 so we can calculate the RPM, and that equals $60,000 dollars. That is a lot of money!
Another factor that most people don’t look at, but I do, is how many potential subscribers my client would have gained with those 60 million views. This video was really doing great on YouTube getting 1.1 subscribers per thousand views. That is roughly 66,000 subscribers that would watch more videos than just the Scott Sterling video.
Ask yourself what you would do if someone stole $60,000 dollars from you. And they really stopped 60,000 people from subscribing to your YouTube channel. What would you do? Would you get mad and contact Facebook? Well, that is exactly what we did. Not only did we spend days working with Facebook directly, then took no action‒ literally no action until we proved that it was the property of BYUtv… it took days for that. And then they were pretty responsive of taking down videos as soon as we provided the link to them. That’s right! We actually had to give them the link. There is no content ID system on Facebook!
But the sad part of this story is as soon as Facebook support deleted that video, the Freebooter would just upload it again without any consequences or penalties. Not even a slap on the wrist. This would happen over and over again. It was maddening.
Destin from the YouTube channel “Smarter Every Day” left an amazing video and story on the topic of Facebook Freebooting. He explains that Facebook is actually benefiting greatly because of the display advertising associated with that Freebooted Facebook video. Facebook was making money the whole time from stolen content. This doesn’t seem right, does it?
Facebook stated very clearly that it is really not their fault on how people use their video platform. Well, in one respect this is true. But Facebook should learn from history. This is what happened to YouTube many years ago and that is why they added a content ID system. This system is really good and works very well. If Facebook is really serious about being a competitor to YouTube, they need their own content ID system.
The reason why this is a very important topic to me is that I have a lot of friends that are on YouTube. They are video creators; making their living to support their families from the income that is generated off of those videos. They work so hard coming up with the concepts, writing scripts, scheduling production, buying and borrowing props and camera equipment, getting extras, destroying their drones, filming, editing, tweaking, coloring and re-editing. They deserve better. Honestly, Facebook Freebooting is really hurting a lot of good people that don’t deserve this!
YouTube content creators want Mark Zuckerberg and the rest of the Facebook team to wake up. By adding a content ID system of their own, this will make them a true competitor to YouTube. Remember, competition always brings innovation which can change the world.
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Facebook Video is Really Killing YouTube – A lot of your favorite YouTubers are getting their videos FREEBOOTED. It is really hurting a lot of creators on YouTube. #StopFacebookFreebooting
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