Instagram has become one of the best platforms to share photos and video on a variety of social networking platforms. Some of the most popular are Twitter, Facebook, and Flickr. It is a fun way to share your life with friends and family by sending images of your likes, your whereabouts, or just something that you wish for others to see. It’s quick and personal. And people love it.
It is also a great tool for marketers to sell their brand and interact with their customers. Let’s just say that it had become a vital tool to have if you want to build a strong online presence. But some of you don’t see it as being easy, and creating something worth watching in15 seconds or less can be a real challenge for some.
It’s true that in the U.S. alone, there are 50 million people that watch video from their mobile devices. Thankfully, Instagram has made a 15 second video feature that anyone can use, and has become an invaluable tool to have on hand. What better way to engage with audiences all over the world with something that is not costly‒ and also so simple to use that it would be senseless to not give it a try!
You may be thinking how Instagram could be good for your business. Well, over the years there have been techniques and strategies shared with others that show you how to market yourself. Instagram has become been one of those tools that simply developed because people love to visually share. The same should go with any brand. Showing your customers what is happening with your brand or informing customers of an upcoming event is just another tool that can build your brands identity. It’s as simple as creating a short snapshot or video to engage with your target audience.
Some of the best reasons for using Instagram for your brand are to make a connection with your viewers in an instant. Think about what your audience is interested in. Be genuine with your content to give it a personalized touch to make a connection and do it often. Here are some very good reasons why Instagram is a great mobile marketing tool:
- Instagram is a way to humanize your content and develop your brand
- Use the narration tool to add depth and personality to your video
- Edit if you have to, otherwise, let them watch your organic content
- Engage with your fans and ask them to interact with you… get them involved
- Share photos that will keep viewers interested
- Be relevant‒ tie everything you do back into your brand
These are just a few of the tips that will make you look like a natural at using Instagram. Yes, there are filters, angles, and lighting that is also part for getting that perfect shot, but unless you use it, you will never know the impact you can make for your brands success.
When you use your Instagram strategically, every shot will matter to you because it is a direct representation of your brand. Show your viewers some ‘behind the scenes’ to personalize and build your brand in a short amount of time. Attract the type of people you want as customers with Instagram photos and 15 second video clips.
You could say that this type of fast delivery of content is sky-rocketing at an alarming rate. It is becoming one of the greatest influencers in today’s markets. It is not only innovative, but marketers of all kinds need to think, breathe, and live digital.