Extended Behind the Scenes – Squatty Potty’s Unicorn Ad

This video is different from my regular YouTube videos, but I wanted to share an inside look at what it took to create a viral video for Squatty Potty.

Usually when viewers watch a funny video online like the one from Squatty Potty, they don’t think about all the details that went into pulling it off. But I’m going to show you what a big project it can be, and how everything has to come together just right in order for it to work.

Of course, it couldn’t be done without an amazing team of talented people, and in this case, without the help of royalty, an imaginary creature, and some good old fashioned ice cream.

You might be surprised to find out that making rainbow-colored ice cream into unicorn poop is a much more difficult task than it seems. Or that writing a great script and having it read by a classy, charismatic prince might just be your ticket to viral video success.

Every tiny detail matters on a video like this one, and none went overlooked on this unique and hilarious video for Squatty Potty. I really enjoyed being an Executive Producer on this creative project and seeing it from concept to completion.

Take a look into the making of this viral video and its adorable ice-cream-pooping unicorn.

Watch the Video Below:

Get a glimpse and go behind the scenes in what it take to have a viral Ad created. Derral was one of the executive producers of Squatty Potty’s “This Unicorn Changed the Way I Poop” ad. Boing Boing called it “The greatest viral ad in Internet History”

Watch Squatty Potty Ad https://www.youtube.com/watch?v=YbYWhdLO43Q

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Special Thanks to Harmon Brothers

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Huge thanks to the behind the scenes videographer & editor: Alex Cox

Big Thanks for the team that worked so hard to pull this off…This behind the scenes video features some of the people that made this magic all happen:

Squatty Potty CEO and Co-Founder – Bobby Edwards
Co-Founders – Bill and Judy Edwards

Executive Producers – Jeffrey Harmon & Derral Eves
Producer/1st A.D. – James Dayton
Directors – Daniel Harmon and Dave Vance
Prince of Poop – Wes Tolman
Unicorn Voice – Mitch Hall
Creative Director – Daniel Harmon
Writers – Dave Vance, Jeffrey Harmon, and Daniel Harmon
Director of Photography – Casey Wilson
Editor/Script Supervisor/DIT – Kaitlin Snow
VFX – Nick Dixon
Production Management – Benton Crane, Madeleine Flynn
Props Conveyor Belt & Toilet: Jay Davis, Deveren Farley
Color – Ben Brooksby
Casting- Ben Hopkin, Daniel Harmon, Jeffrey Harmon, Derral Eves, Dave Vance
Sound – Jacob Edvalson
Sound design – Jacob Edvalson & Daren Smith
Line Producers – Spanky Ward & Benton Crane
1ST A.C. – Lane Russell
Gaffer – Carl Gundestrup
Grip – Josh Contor
Set Designer – Chloe Huber, Corbin Sterling
Unicorn Creator & Animatronics Director – Chris Hansen
Hair/MU – Abigail Steel, Vanae Morris
Wardrobe – Anna K. Findlay
Puppeteers- Matthew Cramer, James Morris & Emily Fox
Food Stylist – Amelia Carbine
P.A./Craft – Josh Ralphs
Storyboards: Ben Lalli
Unicorn Character Illustration Design: Walt Watts
Behind the Scenes Videographer & Editor: Alex Cox

Extended Behind the Scenes – Squatty Potty’s Unicorn Ad