Checklist for Successful YouTube Videos

Think of your YouTube video as if it were a television ad.  This can be one of the most effective ways of generating interest in your brand.  It’s all about targeting your audience, grabbing the interest of your viewers, communicating your message, and motivating people to do something with your product.

Now that the basic principles of effective advertising are in front of you, getting all of this information to work just right is the next step for any business if they wish to become a success in today’s world.

One of the first things that should be done to reach the attention of your audience is to educate them about what you are providing.  This is done by enhancing the very product or service that you have.  By explaining in detail the essence of the product in the simplest of terms, this allows your viewers to train their attention on your video ad as they watch.  So here’s a simple checklist for successful YouTube videos:

• Define your audience to distinguish yourself and gain an edge over your competitors. Think of the different geographical and lifestyle areas that you can cover with the right details about your product or service.  Keep it generalized but to the point.
• It’s best to catch the attention of your audience in just a few short seconds, and then lead them to your website for more information. Add vitality and personality to your videos.  Get them excited to see more of what you are offering.
• Create different versions of your video to see which ones rank higher in searches and in analytics. Check these often as a way to fine-tune your videos.
• Be relevant as well as truthful with your service or merchandise, and your customers will be happy to trust in everything you say and do.
• Set regular dates to post new videos to keep your customers informed on future sales, products, etc., to stand out from your competitors. It never hurts to try something new.

It’s important to remember that your video is a way of communicating with your customers.  Video ads are a dynamic way to exchange ideas, desires, and experiences with others.  Having effective communication with them is key to making a successful video.  You want your videos to resemble short ads that stand out‒ so you will get the results you desire.

Don’t try to do everything at once, and give yourself time to establish the right message with your videos.  People only remember 10% of what they read, 30% of what they hear, and 40% of what they see and hear.  Successful YouTube videos will tell their viewers who, what, when, where, and why in just a few short seconds.  This is a good time to stick to your purpose so you may deliver the most persuasive message to motivate your customers.