Netflix just posted that their subscriber growth is soaring, and actually did better than expected in their fourth quarter. With this announcement, it looks as if the content wars have intensified as competitors delve into the depths of streaming video to get more subscribers.
But what made people want to subscribe in the first place? What is it that draws people in?
We can answer this age old question by telling you the basics that everyone should know by heart by now. Remember the list? It goes like this:
- Create great video content and have a great hook and keep your content consistent
- Make regularly scheduled uploads with fresh content
- Have a solid title, tag your video to get hits in all types of searches, and use good keywords that have meaningful descriptions
- Edit your video
- Link your videos, end with call to actions, and use annotations to help your viewers know how to subscribe or leave comments
- Show that you are also subscribed to other niche specific channels
- And finally, interact with your subscribers with shout-outs and comments
These are the basics of building your channel and getting subscribers out of it, but how do you really build a community of subscribers?
The strategy here is to have an engaged community because it leads to dedicated viewers. These are the guys that come back time and time again to interact with others while they watch your content. By having the ability to interact with other online, this seems to be the key factor in developing your subscribers into a tight-knit community. These are the people that empower you because they are the ones that fall in love with your brand and spread the word.
If you can find the right video strategy… one that works with your unique content… then you will find power in creating brand enthusiasts (commonly called subscribers) that motivate them back to navigate through your channel, love the content, and share it with others. What a great way to promote your brand! It’s important to remember that content must be so good that it motivates your subscribers to continually watch and share it. Ultimately, this becomes a win-win situation for everyone.