Now that Facebook is looking to add cutting-edge video to its site, YouTube has elevated its expectations of getting not only good videos from its content creators, but receiving only the greatest and best content from their creators in hopes of raising their perception for their global community.
Right now, YouTube’s looking for high quality video. They are focusing on their marketing campaign to encourage their content creators to generate high-quality material. In doing so, they have already opened a handful of Creator Space studios which are free of charge throughout the world to draw in those well-known creators who already have a large following‒ so that they may be stimulated to generate even more premium videos.
This is a big boost coming from YouTube to strengthen their image and getting their actual viewership to skyrocket. With this awareness on the rise, it is expected to have better-known stars contributing to more ads that generate a dynamic hit for specific spots that appear before or after YouTube videos. But advertisers are seemingly reluctant about this proposal since they are looking for the longer television-type shows to attract their viewers. Advertisers believe it wouldn’t get the same kind of content that they are looking for, but YouTube is confident that all of this will change.
With all of this said, YouTube is seriously looking to get more interaction from its Millennials. They want their site to grow from its popular cat videos to watching content that is equal to cable network programming. This change is all about content marketing. No, it’s not new, but more and more people are expanding their daily media intake as technology has enabled them to do so.
Yes, it’s general knowledge that consumers have empowered themselves with our social media driven lifestyles. And this is where most audiences form their concrete perception about the brands they are viewing‒ even before they are buying. And this is why the importance of redefining the way content is made for YouTube videos is quickly becoming the new standard. It’s more than just a simple expression of the “In the moment” creation now days.
Right now, YouTube wants a place for high-quality content that will reshape their audience into becoming the brands and content they are viewing. It’s all about producing and reforming a newer, bolder image that allows YouTube to stand out above the rest.