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How many times have you heard YouTube say that they want creators to make unique, entertaining, and informative videos?  Probably more than you can count.  Well, it is easier said than done for some of us who are out to create our own video in hopes of promoting our Brand.  So what can help a novice become more successful at promoting themselves?

Finally, there is some hope in sight as YouTube is now offering their creator playbook for Brands.  This is directed at brands to help offer suggestions on how to create content that is compelling enough to draw in a crowd.

This 100 page YouTube Creator Playbook for Brands has sections aimed at optimization that will not only help promote creator’s content, but also give them the necessary tools to help them to become successful.  This official guide book goes into detail about what it takes to turn content creators into professionals.

Here is a quick snapshot of what’s in store:

  • Defining the role of your Brand
  • Use the 10 fundamentals to give creators a solid strategy
  • Maintain a consistent posting schedule
  • Optimize your content with annotations, thumbnails, playlists…etc.
  • Promote your Brand with paid media
  • Build a solid social campaign
  • Track metrics

If you are serious about marketing your Brand on YouTube, using YouTube’s Creator Playbook for Brands is a really good place to start.  There are invaluable tips and advice on what it takes to get it done right making it a great way to gain some leverage on the world’s largest video platform.

Download YouTube Playbook for Brands

Derral Eves

Derral Eves is executive producer of The Chosen, which is the first multi-season series about the life of Christ and the highest crowd-funded TV series or film project of all time. Derral's passions also include YouTube and video. He is one of the few in the world to be officially certified by YouTube in “Audience Growth”.

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Derral Eves

Derral Eves is executive producer of The Chosen, which is the first multi-season series about the life of Christ and the highest crowd-funded TV series or film project of all time. Derral's passions also include YouTube and video. He is one of the few in the world to be officially certified by YouTube in “Audience Growth”.

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