It looks like everything is about to change for YouTube’s top stars as they announce that they are going to delve out millions to get their best creators to generate better, high-quality content.
Years past, the stars of YouTube have been earning revenue through advertisements on their content. Recently, YouTube has come up with Fan Funding where creators are able to let their fans donate directly to their cause. And YouTube has also opened up several YouTube Spaces which offer great opportunities for encouraging content creators to make better video free of charge. But now, YouTube just announced that they will be investing in their top stars by funding them.
For the past four years, YouTube has made great strides at transforming themselves. They have definitely evolved from what they have offered in years past. And now with Facebook hot of their heels as they allow their users to upload video, it seems as though they have made some key decisions to accelerate this transformation.
This new endeavor is all about turning their already successful creators into household names while growing their audiences even more. YouTube says that by funding their top creators it will make content more compelling as they experiment with this new format.
By putting so much focus on YouTube stars that already have a large fan base, and focusing on new ideas from its organically grown creators, they believe that this venture will be the ticket for their top-named creators to make even more high-quality content for their site.
This million dollar investment is solely to keep YouTuber’s engaged on their site even longer. With this type of new approach, YouTube is looking to turn their top stars’ video content into something more like a television show. By investing in different types of formats and pairing some of Hollywood’s talents with YouTube’s own top creators, they believe this huge investment will guarantee them a top rating in social media.
YouTube pays their stars to make videos because they believe that this is the right time to invest in their creators to help them find ways to accelerate their businesses. If they already create great content and have the fan base to go with it, it looks as if they already have a win-win situation on their hands. The mega giant already promises to let the shows have an exclusive window on their site which will promote more engagement for their content creators. Even though their efforts won’t show up until the beginning of next year, YouTube believes that this new approach to create engaging content with their top contenders is going to be worth every nickel.