Having a good strategy is vital when it comes to video optimization, as it makes ranking higher in search engines sound better and better to business owners, brands, and content creators that host on multiple social media websites. Finding ways to improve your rankings in searches while making yourself standout as being “searchable” is no longer an option if you want to survive in the digital world.
If you’re looking to improve your marketing strategy, one of the best ways is to search out what gets you noticed. You want to provide content that is entertaining, solves problems, or informs your viewers. When your audience watches your content, they want to see value in it. And if you create great content, then the battle if half won.
Use Keywords to Optimize
Video SEO is the way to achieve the best visibility. It is important to add a paragraph of a brief description or your video so you can hit higher in search rankings while making the experience for the user an easy one. Remember to use keywords in:
- File Name
- Link Text
Be Active on Video-sharing Sites
One thing you will find essential is posting additional videos on other video-sharing websites if you wish to maximize your visibility and search results. This is also a good time to optimize with keywords to hit all of the top sharing sites.
Have a Foolproof Linking Strategy
Employing great video SEO is crucial. Take the time to build on both your external and internal links. You can do this by cross-linking to other videos from relevant web pages, link to blogs, bookmark the video, and link with other videos across multiple social media pages.
As you think about what else that can be done to rank higher in search engines and achieve that increased visibility you have wanted, remember this:
- Take one long video and turn it into multiple shorter ones
- Make it easy for other users to share your video on multiple social media sites
- Embed your videos into blog posts
- Create content that is worthy to share
Watch Your Analytics
The key to better rankings and longer watch time is done by making sure that your videos are performing well. Spend a little time researching your analytics to see what is working and what needs to be tweaked to make it better. You can accomplish this in a small amount of time and it will make a world of difference. It’s key to have a tracking system put into place to capture the success of your strategy.
Offer Content That Is Worth Your Viewers Time
Your job is to guide your viewers to extend their viewing session. What better way than by making small suggestions to your audience throughout the first or second video that they watch. By giving them encouragement throughout the video, this activates interest and your watch time will start to accumulate. Set up your page so it is easy for viewers to find what they are looking for in the beginning.
Hook Your Viewer
Ultimately, if you can hook your viewer within the first 15 seconds, it will give them reason enough to try a second and third video. Other interactive elements like in-video links, surveys, and quizzes help drive your viewer’s action. This also helps to build your subscriber base as they will be committed to watch, like and share your content.