Some of you are already well versed with Tent-pole Programming, and some of you are asking, “What in the world is Tent-pole Programming?” To explain it clearly, Tent-pole Programming is creating video content around certain holidays, major events, and milestones. You start a few weeks before the event with the pre-buzz, then you move onto the actual event, and then you can even create video content after-the fact. It’s not too hard to understand, but if you think about how all of the major department stores start advertising their Christmas merchandise a few months before December 25th, then you understand Tent-pole Programming.
Now that the holidays are rapidly approaching, it’s time to think about getting ready to release video content that will ultimately capitalize on the upcoming events. People are constantly searching the Internet, and with Tent-pole events, this is the time to cash in.
Tent-pole events can increase video views and also be a way to reach out to your audience. Tent-pole Programming is a great way to get a head start with the upcoming holiday or event simply because your video content can create interest in what is coming up. In fact, all the major advertisers are constantly putting out content a week or two before a really big event or holiday to increase consumers’ interest and capitalize on buying opportunity.
To reap the biggest advantages with Tent-pole Programming, here are some great tips to consider:
- Make sure your Tent-pole event is relevant to your target audience. There has to be a genuine interest in what you’re going to be sending out, so it is vital that your content relates to your audience.
- Create a string of video releases that coincide with the weeks and days until the event. This is the time to drive the interest of your audience, so make your content ahead of time, be consistent, and stay on a schedule so your fans can expect your next video.
Anyone can participate in Tent-pole Programming. It is a great way to create content and gain that attention of your audience. These types of releases get people excited about what is about to happen, and it helps content creators capitalize on viewership.
There are all kinds of ways to be creative and integrate Tent-pole Programming into your channel. YouTube knows how successful this principle is, so get busy and try it. Set some goals for the whole year as to what you will be highlighting, find something that is trending, and create content that adds value for the viewers. This is truly one of the best ways to increase video views and promote your channel.