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YouTube has become an online video giant because of many things.  One of the aspects that have made such a big impact for them seems to be the subscriptions that they receive.  So, even if you are a small, large, or new business and don’t have all of the resources to host your videos from your website, the next best thing is to do is optimize your videos on search engines such as YouTube.

With YouTube’s One Channel layout, it will be easy to get your brand in front of a large audience.  YouTube is now a channels site which helps to get your video content good exposure.  To start out optimizing right off the bat, here are some of the basics to follow:


One of the first things that businesses should consider when making a video is to make great content.  If this isn’t carefully taken into consideration, this can cost you precious time.  By yielding to the right strategy, this can actually increase your viewership as you post content across the many avenues of social media.  So, the only way to do this is to make great content.  That means you may have to edit, edit, and edit your video some more until it looks polished and professional.  Everyone is watching, so you have to have attention-catching content that keeps your viewer engaged long enough for them to make a connection.  The deeper the connection, the better.


By giving your video a strong title, keywords, tags, thumbnails, and description, this will add value to your video in search engines.  Another important part to this is your annotations.  These text-overlays are additional information that enhances the engagement of your viewer and builds your brand at the same time.  Businesses should rely on using this metadata because it makes your video show up in search results easily… so you will need to pay particular attention to this.  Remember, you have to be visible to be seen.


Sometimes this is the part of featuring your online video that is the hardest.  You have to understand that YouTube is a social network with millions of daily viewers that want to engage with others within the community that you are building.  This important interaction is a strategy that must not be overlooked.  Take the needed time to converse with your fans.  Show your presence online and your fans will start to feel like family… which will turn into loyal fans who will share and like your videos until their flying off the charts.  Another great way to do this is to build your community with other channels of the same niche.  It is important to cross-promote with other channels that are similar to yours because it will increase your following and make your reach farther.


Did I tell you how important it is to promote your content?  There are tons of ways to reach out and promote your brand in social communities.  But to grow a strong following, you have to do a variety of things to get viewers to take notice.

YouTuber’s love interaction.  If you have people asking questions, follow it up with a 30 second video to answer them.  Start a blog or have a monthly competition to keep your audience engaged.  There are all kinds of exciting ways to get your fans more closely involved.  You’ll be surprised by the results that you will see just by trying this.  This is also a great place to give credit to those who assist you in your effort.  One thing that helps viewers is to see out-takes of something funny or watching those who help you create your video.  Maybe this is the one time you should be bold and spread your wings.


If you know how to cut and paste, then you will be able to properly embed your videos.  To directly embed a video, look for the Share button.  When you click this, the HTML will be displayed directly below it.  Click the Embed button directly below the Link URL.  The instructions are on YouTube’s website and easy to follow, so make sure you use this rather easy tool to add new variety and life to your YouTube channel.


Your brand must deliver a bold statement about who you are and what you are offering the public.  This is power at your fingertips if you know how to adequately use it.  Try cross-promoting your own content to get more value out of your marketing strategy.  Release content on a regular basis.  Remember watching those TV commercials that pop up at any time with the hamburger and fries?  You don’t even have to mention a name and no matter where you go in the world, if you see those yellow arches, you know that food is just around the corner.  That’s the kind of mark you want to make for yourself.  With this kind of identity, you will firmly establish your brand and attract viewers with a look that can be recognized with only a glance.  Here are some helpful tips to consider:

  • Keep your message and story focused on your brand
  • Add your key message in all of your videos- consistent content
  • Be consistent with your information, themes, and content
  • Brand everything like your thumbnails and titles to really optimize your channel
  • Post and market on different media platforms
  • Run your logo across your channel, in your video content, and across YouTube and Google
  • Make sneak-peak previews, trailers, and outtakes to further involve your audience
  • Upload a transparent PNG image of your logo and add it to the upper-right corner of your videos. This watermark image prompts viewers to subscribe with the InVideo Programming tool.
  • Make your YouTube channel icon stand out with a good image.
  • Use channel art to show-off your channel’s personality.
  • Use current events to optimize your brand. This strategy is great to gain broader search results on your videos.

There are so many options out there for branding your YouTube channel.  Do some research and see which strategies will work best to optimize your brand.


Using tools to optimize your performance is how you measure your success with your videos.  Businesses teach us how to pay attention to your viewers likes, wants, and needs.  It’s important to pay attention to what people are watching and for how long.  Analytics is probably one of the best ways to know what works the best with your content.  Pay attention to what your viewers are telling you with demographics.


There you have it.  This information outlines how to optimize your YouTube channel for your business‒ no matter what it may be.  By applying these techniques, your online presence is guaranteed to reach amazing results.  It’s all about finding what works best through trial and error.  Any business can build themselves into a giant icon by using YouTube as their foundation.



Derral Eves

Derral Eves is executive producer of The Chosen, which is the first multi-season series about the life of Christ and the highest crowd-funded TV series or film project of all time. Derral's passions also include YouTube and video. He is one of the few in the world to be officially certified by YouTube in “Audience Growth”.

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Derral Eves

Derral Eves is executive producer of The Chosen, which is the first multi-season series about the life of Christ and the highest crowd-funded TV series or film project of all time. Derral's passions also include YouTube and video. He is one of the few in the world to be officially certified by YouTube in “Audience Growth”.

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