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Recently, I posted a How-to video about YouTube’s new Cards; the new feature that is taking place of annotations. One of the important factors written about in my article talked a little about checking out ones analytics to see when viewers hit peak times while watching your YouTube videos.

First, I want to tell you what analytics are. Analytics equals statistical information, and is the logical way of finding meaningful patterns in data. It can also be said that it is a visualization of data and operations that help you to properly assess your current standings on your site.

Getting to understand why it is important to continually analyze your audience in Google analytics is as important as comprehending how vital it is to the success of one’s business. Now, it doesn’t matter what type of industry you may be in because it all points back to finding the best times to step in and change what your viewers don’t like about your video or web content, and becoming more engaging with the parts of your strategy that they do.

One thing is for sure; Google and YouTube are so closely related that it makes it much easier to use your analytics tools to get key insights to drive your viewers and make them more engaging. Google analytics are the directors that businesses need to help them find the audiences that they want. And right now is the time to get a vital assessment of how your viewers are interacting with your content.

Analytics can measure everything that matters most like:

  • Page Views
  • Duration
  • Integration
  • Advertising
  • Campaign Performance
  • Measures Conversation
  • Audience Overview
  • Visitors Coming and Going
  • Total Number of Visits by Unique Visitors
  • Landing Page
  • Conversions
  • Sales
  • Funnel Visualization
  • Performance
  • Revenue
  • Commerce-related Metrics
  • Traffic Sources

As you can see, there really is an endless list of tools that can be used to analyze your site and I could go on and on with what can be analyzed. I’ve said it again and again how important analytics are to run a successful website. This is the time to get your notebook out and start doing some research of your own. Learn why your viewers like your content so in the long run, you can keep them returning for more engaging content. Remember, the basic reason to use analyzing tools is to keep loyal viewers coming back.

Now, let’s start putting this information to good use by optimizing your content to improve your viewers watching experience. The reasons are this:

  • Audience engagement is a key factor in getting this strategy correct. Analytics has steadily become the primary driver for competitors to optimize their organization and find themselves sitting nicely at the top of their industry.
  • Statistics and data allow business owners to make proper decisions on where they should make their next step. Excelling in analytics will drive innovation and give industries a competitive edge.

Thinking about what your next step should be regarding analytic tools shouldn’t be too contending for you, especially if you haven’t ever used them before. Just get started by trying out one or two things until you work your way up to being very familiar with your analytic tools.

By getting your feet wet and starting the transformation it takes to use analytic data and other information will ultimately help you better diagnose issues on your website and embrace the changes that can be made to improve your standings with loyal fans as well as future ones.

Derral Eves

Derral Eves is highly experienced and has had much success in online marketing and video marketing. His passion is YouTube, video, and video marketing which made him one of the few in the world to be officially certified by YouTube in “Audience Growth”. With this, he believes that unique clients deserve unique solutions and thrives on helping his clients finding the answers to help them succeed.

DerralEves.com

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Derral Eves

Derral Eves is highly experienced and has had much success in online marketing and video marketing. His passion is YouTube, video, and video marketing which made him one of the few in the world to be officially certified by YouTube in “Audience Growth”. With this, he believes that unique clients deserve unique solutions and thrives on helping his clients finding the answers to help them succeed.

DerralEves.com

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